This summer has seen high-profile crimes and many calls for service for Horry County Police. Crime data shows that certain ...

From beach days to viral TikToks, Publix’s ‘Pub sub’ has become a Southern staple. Here is why this sandwich is a must-try ...

NORTH MYRTLE BEACH, SC (WMBF) - A new fire truck has been added in North Myrtle Beach. A dedication ceremony for the new ...

NORTH MYRTLE BEACH, SC (WMBF) -- Beginning this fall, North Myrtle Beach will require something new to be submitted with ...

There is so much for families to love about Myrtle Beach, a vacation resort on South Carolina's Atlantic coast. Nicknamed the Grand Strand because of its 60-mile stretch of gorgeous beaches, this area ...

Horry County Fire Rescue responded to the crash at the 9000 block of North Kings Highway just before 6 p.m. HCFR said there ...

The bright red and navy blue Engine 2 will begin service Thursday, July 17 out of the small, twin-gabled Fire Station 2 on ...

Tropical Storm Chantal, the first of the year to impact the coast, is expected to hit Georgetown County early Sunday and ...

On the south end of Myrtle Beach, Original Shucker’s Raw Bar, 300 N. Kings Highway, Myrtle Beach, serves 99-cent oysters from ...

NORTH MYRTLE BEACH, S.C. — A North Carolina man died Saturday after being pulled from the ocean along the Grand Strand, ...

North Myrtle Beach rescue crews continue searching for a missing swimmer. One person was rescued while a second person could not be found.

J. Baldwin III, a North Myrtle Beach city council member since 2003, has announced he is running for mayor of the city.