Mac McClung has earned three times more from Slam Dunk contests than he has as an NBA player. That’s why it’s only right that he seizes every opportunity to capitalize on his recent success and attention.

NBA Slam Dunk Contest history was made Saturday night in San Francisco. Mac McClung, who had four perfect 50s on four attempts, won the Dunk Contest for the third consecutive year, becoming the first player in history to pull off a three-peat in the event.

McClung captured the crowd with each dunk, and won the competition for the third straight year. That he’s not a star shouldn’t be a factor.