Ferrari driver Lewis Hamilton unveiled his long-awaited announcement that was teased for Aug. 8, and it turned out to be nothing like what fans expected.

F1 followers wondered whether Hamilton might have been about to make a statement on his F1 future. The teaser came days before the 40-year-old described himself as “useless” and urged the Italian outfit to replace him. However, the announcement had nothing to do with F1 at all. Instead, Hamilton is simply promoting a new non-alcoholic drink.

‘There’s a story in the smoke’, but it sure as hell was not the story that fans expected when Lewis Hamilton teased that something was coming on August 8. The upside, though, is 100 per cent he is not retiring.