Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.

Labubu toys, originally designed by artist Kasing Lung and released by Pop Mart, have skyrocketed in popularity thanks to their unusual mix of cute and creepy. They’re a staple in blind-box culture, which means normally you don’t know which figure you’re getting until you open it, and that unpredictability has made certain editions wildly valuable.

Are you tired of your Lafufu and want the real Labubu? You might be able to get one at the Pop Mart coming to Natick Mall.

A USA TODAY reporter bought Lafufus online and found some differences in quality, including the number of teeth and chips of paint missing.

Pop Mart CEO Wang Ning said the company, which reported a nearly 400% surge in half-year net profit driven by booming overseas demand for its Labubu dolls, is on track to hit 20 billion yuan revenue i

If you're on the hunt for a Labubu doll for your child, be on the lookout for fakes - they come with an urgent warning!

Labubus dolls are only available through online purchases and in-store pickups, if you can find one in stock. Adding to the scarcity factor is the blind-box packaging.