Just as the American EV market braces for a brutal winter, Ford is making a shocking pivot. As federal tax credits disappear, the automaker is doubling down with a new strategy borrowed not from Silicon Valley,

Ford announced Monday it will invest $2 billion and secure nearly 2,200 jobs in a Louisville, Ky., assembly plant that will build affordable electric vehicles.

Ford investing $5B to bring “affordable” models to market, starting with a compact pickup in 2027 - introducing radical changes in EV design and manufacturing.