The snacking and beverage giant also plans to rebrand Lay’s and Tostitos to highlight a simple ingredient list and a lack of ...

PepsiCo is planning to highlight what will no longer be in its potato or tortilla chips - artificial colors or flavors - when ...

Pepsi Rebranding 101: First, Do No Harm Jun 29, 2011, 03:40pm EDT. Share. Save. This article is more than 10 years old. ... what was the strategy, when are they correcting course, ...

PepsiCo is investing $1.2bn (£0.7bn) in a global overhaul of its marketing strategy, which has started with the launch of a new Pepsi logo. In the UK, its Tropicana brand is also believed to be ...

PepsiCo reported better-than-expected quarterly results on Thursday, driven by steady demand for its sodas and snacks in the ...

Shares of PepsiCo rose more than 7 percent yesterday (July 17) after the company reported $22.8 billion in revenue and a $1.3 ...

Last month, during PepsiCo's (PEP 0.01%) ... As a business phrase, it's likely effective in distilling a more elaborate strategy into generalities the entire PepsiCo employee base can rally around.

Last month, during PepsiCo's (NASDAQ: PEP) fourth-quarter 2018 earnings conference call, and again at the Consumer Analyst Group of New York (CAGNY) conference on Feb. 20, new PepsiCo CEO Ramon ...