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News

Barbie, Mattel and OpenAI

Digest more
 · 1d · on MSN
OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products
Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.

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 · 13h · on MSN
Barbie maker Mattel partners with OpenAI to launch AI-powered toys in 2025
 · 14h
Mattel partners with OpenAI to bring AI to Barbie, Hot Wheels and more
1d
Barbie's about to get a brain — and it's powered by OpenAI
Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.
37mon MSN
Week in Review: WWDC 2025 recap
Welcome back to Week in Review! We have lots for you this week, including what came out of WWDC 2025; The Browser Company's ...
1don MSN
Mattel Inks Deal With OpenAI For Fan Experiences
The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

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