Former Google Search engineer Andrew Yan launches Athena, a startup helping brands optimize their visibility in AI-generated ...

Alphabet stock sank on Wednesday after comments from an Apple executive stoked concerns that artificial intelligence is chipping away at Google’s bread-and-butter online search business.

How can brands future-proof their strategies by investing in systems that prioritize data integrity and adaptability? The ...

Instead of optimizing just for search engines, the goal now is to shape your digital presence credibly and compellingly for ...

Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.

Dive Brief: Google teased a number of generative artificial intelligence (AI) developments for advertisers coming down the pike as part of its Marketing Live showcase, including more ad formats ...

Google's own view on the impact of the March 2024 update is unsurprisingly positive. The company said it was hoping to reduce the appearance of unhelpful content in its search engine results pages ...

Expanding Google’s AI Overviews marks another step in this ongoing search transformation. Register for the webinar: AI Overviews Explained: Expert Embedding Techniques For SEO Success Featured ...

As this transformation unfolds, several factors will determine Google’s success. The company must ensure factuality in AI-generated results to maintain user trust.

The way we search for information online is changing rapidly, and Google’s AI Mode is at the heart of this transformation. Announced during Google I/O 2025, this new feature promises to completely ...

Yesterday, the 46-year-old Google veteran who oversees the company's search engine, Amit Singhal, announced his retirement. And in short order, Google revealed that Singhal's rather enormous shoes ...